Families Case Study

Business Overview

Families is one of the UK’s leading online information destinations for families seeking information about local things to do, places to go, events, attractions, news, and competitions. The site also allows end users to promote their events and businesses to local audiences.

The Brief

We were commissioned to deliver an ambitious redevelopment of the original Families website to further strengthen Lifecycle Marketing’s position in the parenting sector. The task was to develop and implement an entirely new website that was a restructure of two major branded sites within a very tight schedule. Our client was looking for a company with established expertise in Sitefinity development to help them create a CMS experience that was intuitive, flexible, robust, easy to use and could meet their business objectives. The primary objective was increased web traffic generation.

Solutions Overview

From concept to launch, the project presented several significant development challenges which needed to be delivered within a limited timescale. We designed a web platform capable of managing hundreds of thousands of pages of content across a nationwide network of content editors. Native functionality of the Progress Sitefinity CMS was combined with a range of custom developments including a Sales Booking System with Sage Integration, a User Generated Content platform, Ad Serving Integration, Bespoke User Registration Process and Competition, Quiz and Survey Management modules.