“The Mover is an independent online monthly magazine for the international relocation and moving industry. It offers an unbiased and balanced commentary on the industry that it serves and is entire funded through advertising.”
Brief
The Mover had their website in Sitefinity 6 and with time, the site became outdated and lacked security, functionality and also support. In short the website lacked performance and could not meet customer’s needs. The Mover was looking to modernize and upgrade the sites design and functionality to attract and engage global audiences and appeal more to potential advertisers. The site was also lacking in terms of SEO features and could not attract higher traffic towards it.
Our Approach:
IDS Logic created a fresh website design for The Mover using Sitefinity 12 CMS. This update added greater value to their online advertising service by incorporating a more flexible advertising module. This allowed for improved advert positioning enabling our client to lever additional revenue in a simpler and more powerful package. The SEARCH functionality was also improved so that all the users experienced improved and more accurate search results while going through the vast article collection accumulated for the past 9 years. We added features that made the site more stable, compatible and sustainable. We also incorporated features that were compliant with the latest security standards and improved the mobile functionality and overall website navigation.
The Result:
The new website built on Sitefinity 12 is responsive, which means it could be easily accessed from any device while maintaining consistency of look and feel of the site. The Mover could now offer the advertisers their desired space to place an advertisement which met the users (advertisers) primary objective and helped to increase the brand visibility. Searching specific articles from the database is also easier now and the website is much more user friendly, secure and has a great online presence in terms of search engine optimization.
To find out how IDS Logic can help with your Sitefinity Development requirements, please call 0113 815 0160 or contact us below.